Chipotle was born of the radical belief that there is a connection between how food is raised and prepared, and how it tastes. Real is better. Better for You, Better for People, Better for Our Planet. It may be the hard way to do things, but it’s the right way.
Artificial flavors,
colors, or preservatives.
Freezers, can openers,
or shortcuts.
And the only ingredient that is hard to pronounce at Chipotle is “Chipotle.”
(It’s Chih-poat-lay, by the way)
One meal might not change the world, but the way we make it might.
